Methodology

Archived baby brand awards

The archived awards were based on parent ratings collected by The Best for Baby, using average rating positions from the preceding year.

What did an award represent?

An award reflected a brand’s historical position in the recovered ratings data for that period. It was not a permanent certification, current safety approval or endorsement of every product sold by the brand.

Can archived award artwork be reused?

The artwork is preserved for historical reference. Permission is still required before using an award in advertising, packaging or other marketing.

For score definitions, see ratings and reviews explained.