Methodology
How the ratings and reviews work
The archive reports historical parent opinion using six measures. Brand-page star scores use a one-to-five scale; the wider ranking measures compare brands within the recovered data.
The six rating measures
- Overall rating
- A parent’s overall score from one to five.
- Value for money
- How the price compared with the parent’s experience and view of quality.
- Product quality
- The parent’s view of the product’s quality.
- Awareness
- How widely known the brand was among respondents.
- Popularity
- How many parents reported buying the brand.
- Loyalty
- Whether parents said it was the only brand they would buy in its category.
How are brand scores shown?
Brand pages calculate the mean of the valid recovered one-to-five scores and state how many ratings contributed. Written-review counts can be higher because some approved comments did not include every score.
Common questions
Does “approved review” mean verified purchase?
No. It means the review was included in the recovered public archive; the static data does not establish a verified purchase.
Are the rankings current?
No. They preserve the original historical order and should not be read as current recommendations.
Can ratings replace current safety advice?
No. Check current manufacturer information, product recalls and official medical or safety guidance.